What Is Product Discovery?

Product discovery is the process of identifying and validating a problem that your product can solve. This stage of product development is critical, as it sets the foundation for everything that comes afterwards. If you don’t take the time to properly discover a problem worth solving, your product will likely fail.

Key Principles Of Product Discovery

There are some fundamental principles that should be followed when conducting product discovery. While every product manager will have their own methods and processes, there are some essential elements that should be included in every discovery process.

Failure Is Your Friend

One of the most important aspects of product discovery is learning to embrace failure. This may seem counterintuitive, but it’s essential to understand that not every idea will be a winner. The key is to fail early and often so that you can quickly identify which ideas are worth pursuing and which ones aren’t.

Don’t Be Afraid To Pivot

Another key principle is to be prepared to pivot. You should be flexible and willing to change course if necessary. Discovery is an iterative process, and trying a few different things is often necessary before you find the right solution.

Keep The User In Mind

Throughout the discovery process, it’s important to keep the user in mind. Everything you do should be focused on solving a problem for the user. It’s easy to get caught up in other aspects of the product, but if you lose sight of the user, your product will likely fail.

Validate The Solution

Once you’ve defined the problem, it’s time to validate the solution. This involves testing your proposed solution with real users to see if it actually solves their problem. If it doesn’t, you’ll need to go back to the drawing board and develop a new solution.

Implement The Solution

If your proposed solution passes the validation stage, it’s time to implement it. This is where you’ll actually build the product and get it ready for launch.

Steps Involved in The Product Discovery Process

There are a few key steps involved in the product discovery process.

Learn & Understand

The first step is to learn and understand the problem. This involves research and analysis to gain a deep understanding of the problem you’re trying to solve.

Define & Decide

The next step is to define the problem and decide on a solution. This is where you’ll need to make some important decisions about what your product will do and how it will solve the problem.

Ideate & Prioritize

The next step is to ideate and prioritize potential solutions. This involves generating and evaluating a variety of ideas to find the best possible solution.

Prototype & Test

Once you’ve ideated and prioritized, it’s time to prototype and test your solution. This helps validate your solution and ensure that it solves the problem.

Launch & Learn

The final step is to launch your product and learn from your users. This helps you to understand how well your product is actually solving the problem and identify any areas for improvement.