What Is A Product Vision?

A product vision is a statement describing a product’s long-term goal. It’s usually created by the product manager and the product team and is meant to be a guide for everyone involved in the development process. The vision should be ambitious but achievable and capture the essence of what you’re trying to create.

What Makes A Great Product Vision?

There are a few key factors that make a great product vision:

It’s Inspiring

A great product vision should be something that gets you and your team excited about the product’s potential. It should be ambitious and challenging but also achievable.

It’s Achievable

A product vision should be ambitious but achievable. It should be something that you can realistically achieve in the next few years with the help of your team.

It Captures Your Audience’s Interest

A great product vision should speak to your target market or audience. It should address their needs and wants, and it should explain how your product will solve their problems.

It’s Well-Documented

A good product vision should be well-documented. This means it should be written down and shared with everyone on the team. It should also be reviewed and updated on a regular basis.

Creating A Product Vision

Now that you know what makes a great product vision, it’s time to create your own.

Start With Why

When creating a product vision, the best place to start is with why you’re doing it in the first place. What is your motivation for developing this product? What problem are you trying to solve? Once you have the answer to these questions, you can begin to craft your vision statement.

Think Big

When you’re creating a product vision, it’s important to think big. This is not the time to be realistic or practical. Instead, you should set your sights high and dream big. What would be the ultimate goal for your product? What would it look like if it were successful?

Keep It Simple

Once you have a few ideas down on paper, it’s time to start refining them. Remember, a good product vision should be clear and concise. It should be free of jargon and technical terms, and it should be expressed in simple language.

Get a Buy-in From Stakeholders

Once you have a draft of your product vision, it’s time to get buy-in from stakeholders. This includes anyone who will be involved in the development or implementation of the product. This is an important step, as it will ensure that everyone is on the same page and working towards the same goal.

Think About Your Audience

When you’re crafting your product vision, it’s important to keep your target market or audience in mind. What are their needs and wants? How will your product solve their problems? Keep these things in mind as you write your vision statement.

Make It Actionable

A good product vision should be actionable. This means it should be something that you and your team can actually work towards. It should be specific and measurable so that you can track your progress and know when you’ve achieved it.

Distinguish Between Vision & Product Strategy

It’s important to distinguish between a product vision and a product strategy. A product vision is a long-term goal for your product, while a product strategy is a plan or roadmap that you’ll use to get there.